The shocking contradictions in the music industry

"Velvet Underground" With Doug Yule

The band Velvet Underground experienced little commercial success during their career but are now considered to be one of the most influential bands of their era. (Photo by Michael Ochs Archives/Getty Images)

For survival, it seems that more and more up-and-coming artists have to prove to labels that they will sell lots of records. And one way of doing this is through YouTube views, Soundcloud plays and social media likes.

But if, as normal people do, you don’t feel like spending half of your day on social media to promote yourself, you are in big trouble, unless you are extremely lucky to find the right person at the right time who will help you skipping the steps.

This is hard, harsh, unfair. You can imagine that up-and-coming artists are not making lots of money from their music to survive. They probably have another job to pay the bills, which reduces dramatically the time they can spend on writing, rehearsing, and improving as artists.

Now imagine this. The artists have to stay connected and promote themselves at all time. If you’re a great artist/ songwriter, you’re not necessarily an exceptional self-promoter. Specially if you don’t like talking about yourself.

One difficulty in self-promotion: YouTube, Facebook, Twitter, Instagram have become a jungle with corporations polluting the stratosphere with their ads. You have to become extremely creative to stand out from the crowd.

It’s heart breaking to see how many young talents are not breaking through because of this jungle of social media.

Hence the role of each and everyone of us in sharing music or art we really do like from a new artist. You never know- it might take half a second of your time to share it but it might change the life of these artists or creative people. I came across these crazy stats the other day:

“1 % of the Internet people create content. 9 % comment the content, share it or make it richer and 90 % of the people consume the Internet content without participating.” [1]

Moral of the day: Do you love something? Please say it out loud. Let’s control the trends in social media rather than letting corporations’ ads controlling us. Let’s make the Velvet Undergrounds of our generation be heard. Let’s keep music alive.

 

4 thoughts on “The shocking contradictions in the music industry

    • Thank you Karuski! I find it hard to understand why some amazing artists who put so much effort into their work don’t get the recognition or appreciation they deserve/ need to survive. Hopefully when their art is so good (like yours!) it will eventually get them to a place where they can carry on doing what they love doing.

      Liked by 1 person

      • I agree, but don’t think it’s a new problem – many bands/artists try and fail to break despite being brilliant (my other half a case in point) – to make it in the music industry, talent seems to be less of a prerequisite than being totally doggedly determined to MAKE it, shamelessly self-promoting (sometimes one step too far for many self deprecating brits) and lucky on top. The internet and social media are a two edge sword: on one side, it’s never been easier to get your music out there, at very little costs, with the chance to reach anyone in the world. And on the other, that same opportunity open to all means that it’s nigh impossible to emerge from the mass of people having a go. I think this is why i liked your article so much – the power remains in passing on the treasures we find and supporting artists we care for in any way we can.

        Liked by 1 person

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