For survival, it seems that more and more up-and-coming artists have to prove to labels that they will sell lots of records. And one way of doing this is through YouTube views, Soundcloud plays and social media likes.
But if, as normal people do, you don’t feel like spending half of your day on social media to promote yourself, you are in big trouble, unless you are extremely lucky to find the right person at the right time who will help you skipping the steps.
This is hard, harsh, unfair. You can imagine that up-and-coming artists are not making lots of money from their music to survive. They probably have another job to pay the bills, which reduces dramatically the time they can spend on writing, rehearsing, and improving as artists.
Now imagine this. The artists have to stay connected and promote themselves at all time. If you’re a great artist/ songwriter, you’re not necessarily an exceptional self-promoter. Specially if you don’t like talking about yourself.
One difficulty in self-promotion: YouTube, Facebook, Twitter, Instagram have become a jungle with corporations polluting the stratosphere with their ads. You have to become extremely creative to stand out from the crowd.
It’s heart breaking to see how many young talents are not breaking through because of this jungle of social media.
Hence the role of each and everyone of us in sharing music or art we really do like from a new artist. You never know- it might take half a second of your time to share it but it might change the life of these artists or creative people. I came across these crazy stats the other day:
“1 % of the Internet people create content. 9 % comment the content, share it or make it richer and 90 % of the people consume the Internet content without participating.” 
Moral of the day: Do you love something? Please say it out loud. Let’s control the trends in social media rather than letting corporations’ ads controlling us. Let’s make the Velvet Undergrounds of our generation be heard. Let’s keep music alive.